Disturbing Trends in Pea Packaging
My dad picked up some groceries for me yesterday, among them a bag of
frozen peas. It was an average bag of frozen peas, weighing in at a
single pound, about seven inches wide and five and a half inches tall.
What was special about this bag of peas? It had a handle.
We all hold in our mind certain prototypes--ideal examples of what
psychologists call natural concepts. For the category of "mammal," for
instance, one pictures something furry or hairy, with four legs,
and possibly an eagerly wagging tail. Bats and porpoises, though
unarguably members of the Class
Mammalia, are poor mammal prototypes.
Similarly, when considering grocery items with handles, ten-pound boxes
of laundry detergent and twenty-five-pound sacks of water softener
salt fit the bill. One-pound bags of peas do not.
It hasn't escaped me that frozen peas are cold, and that holding them
by a plastic handle ensures your fingers won't freeze. But one problem
remains: Do people ever buy peas on the fly? During the hunger-panged
grocery rush between close of business and the six o'clock rerun of
Everybody Loves Raymond--the trips where you don't want to waste a
single second picking up a basket and opt to just cradle purchases in
your arms--are frozen peas on your list?
It's unlikely. Frozen peas are for market trips when you're
resigned to laboring a directionally challenged cart, much like Pa
Ingalls labored with the oxen on
Little House, piling it high with
canned goods, teddy bear-emblazoned fabric softener, and odor-eaters.
And I have an uneasy feeling that the very presence of a handle
invites misuse. Somewhere, sometime, someone's going to suffer because
of that handle. There's perhaps some innocent seven-year-old boy, a
good
kid, living just mainland of the Apostle Islands in Northern
Wisconsin. His parents are organic blueberry farmers and wear
Birkenstocks in the dead of winter.
One morning the parents' yoga practice runs over. As the school bus
rumbles in the near distance, they realize the boy's SpongeBob
SquarePants lunch box remains unfilled. With no other option, they
frantically grab the bag of peas from the freezer--the one with the
convenient handle--and slip it over his mitten-covered hand.
With a reassuring smile and a trace of poorly hidden excitement, they
intone, "Oh honey, it's perfect! The peas will defrost just in time
for lunch!"
Dear, innocent boy. If only your parents loved you enough to buy Lunchables.
--Katie Sheehan